One of the growing trends I’ve been observing in the blogosphere lately has been the arrival of social networking and Web 2.0 sites that all seem to have one thing in common: they’re all designed to encourage you to store your content on THEIR networks, rather than on your own site. Got photos you want to show the world? Upload them to Flickr. For videos, there’s YouTube. For music, there’s Last.FM, iLike, Garageband and so on. For those who like to write, network or blog, we have MySpace, LiveJournal, Xanga, Vox and blah blah blah, ad infinitum. And then of course we have the specialty sites like Twitter and Tumblr and blah blah blah ad infinitum. Good grief. While I admit that all these sites have their uses respectively, it also means you’re investing a whole lotta time and resources on just about everything except your own blog. People may not even come to your site anymore because your content is now available elsewhere, whether on a MySpace server or a YouTube channel or God only knows where else you’ve been going. Web 2.0 then has not only stolen your time and content, it’s taken your traffic too, and with it a chance for monetization. As a result your blog will eventually wither away until it becomes abandoned altogether, its distinctiveness completely assimilated into the Web 2.0 Collective. Resistance is futile.

Ok, I’m exaggerating, (somewhat), but I have noticed a pattern where bloggers no longer seem to attend to their own blogs with the fervor they once had in the past, and these social networking sites have a lot to do with it. Playing on all those networks can definitely suck up a lot of your time, so much that your creative and physical energy is usually completely exhausted by the time you’re ready to come back to your own blogging home. This actually started to happen with me as well when I noticed I was actually posting more often on StumbleUpon than I was here. Bad Lincoln!! Bad!!!!!

Somehow a balance needs to be struck between utilizing these networks while also maintaining the growth of your own blog, and I think the answer lies in part by observing Facebook’s recent move to allow third party companies onto their platform. For them it’s all about pulling the features and services these companies have into their own network, providing a central location for the very best these third party services have to offer.

In a way I hope that’s what I’m accomplishing here. While I belong to a variety of networks from StumbleUpon to Last.FM (and beyond), using widgets and other plugin technologies has enabled me to pull everything here in one place, rather than watch it all being pushed out there. Even my Flickr Album can be completely viewed natively without any requisite need to go to Flickr. That I think is the key. Follow the Facebook model, and use networks and services to help to promote YOUR blog, not the other way around. Resist the Borg! Fight the power! Viva La Blog Revolucion!