Other posts related to scammers

How to Spot A Fake - A Case Study of Affiliate Related Spam

Lincoln Adams | January 26, 2008 @ 6:14 pm

This post is part of the series titled, "Affiliate Spams and Scams." The table of contents for this series is listed below in chronological order:

  1. You’re Being Lied To - Anatomy of an Affiliate Marketer
  2. How to Spot A Fake - A Case Study of Affiliate Related Spam



Black-hat affiliate marketers follow a common pattern in their efforts to liberate you of your money. Once they decide on a niche, they then sign up for the most lucrative affiliate programs that appeal to that particular niche, and then they’re off to work their dark magic. As a case study, let’s take a look at how such marketing was done for appetite suppressants, specifically Hoodia.

Now if they’re the sort to go apesh*% nuts in their marketing campaign (and the more successful ones usually do), their next step is to buy dozens upon dozens of domains that have the kind of keywords they’re looking for. Since they want to market Hoodia, the domains they buy might look like this:

hoodia-diet.com
dietpills4u.info
hoodiareviews.us
loseweightwithhoodia.com
hoodia-diet-pills.com

…and on and on and on. Literally hundreds of domains may be bought prior to launching their campaigns. Once that’s done, they begin the process of building landing pages for each domain. These pages take on the appearance of a normal looking website, but there are certain distinct characteristics they have that can help us detect whether it’s authentic, or whether it was built by an affiliate spammer. Here’s one example. It purports to be a Hoodia Review site, but there are several telltale signs that should give you pause:

  • The page has a vanilla or light appearance. Content is light, dry and impersonal.
  • There’s no contact info.
  • The date shown on the top right is automated, made to appear as if the content is continuously being updated when it isn’t.
  • None of the external links are organic, but are routed using a cloaked redirect. Simply put, an organic link means the actual, natural link to a site. Instead of a simple, organic link however, a redirect is used to hide what’s actually an affiliate link. You won’t know the actual link address until you click on it, and by that time a cookie will likely have been placed in your browser, so even if you backtrack and end up purchasing the same product another day, the affiliate marketer may still receive a commission, depending on the rules of the affiliate program he’s using for that link.

Now take a look at the table near the bottom, listing the ratings for each product. You can bet that it’s suspect. The ratings are completely arbitrary and are based on absolutely no user input at all. This isn’t a Consumer Reports type of site where extensive testing was done to determine the quality of a product here. The affiliate marketer simply made it all up. The top picks are probably only top picks because they offered the best payouts for him.

Note that the links in this table are ALL affiliate links too. Aside from having no user input or testimonies where individuals who’ve tried these products can relay their personal experiences, there’s no other external link of any kind to any editorial source (except for Google Ads of course), and that’s all by design. The affiliate spammer doesn’t want any external link to compete with the affiliate ones, that way he can be assured that the only links you’ll be clicking on are the ones that will make him money. Wasn’t that thoughtful of him?

Once the game has been set up and the landing pages are ready to go, it’s just a matter of running a series of PPC (pay per click) and SEO (search engine optimization) related campaigns to bring targeted traffic to these fake review sites.

Now think about it. There are a countless number of these affiliate marketers all competing to get a commission out of you, all using similar methods. Put them all together and what you have are literally hundreds to thousands of fake websites polluting Google’s search results, especially when it involves a niche that is notoriously prone to this kind of spam. That’s why when you do a search for “hoodia reviews,” you could go ten pages or more into the search results before finally finding a site that’s actually real. And maybe not even.

Hopefully though, what I’ve written here will help you keep a better eye out for these fake, affiliate based websites. Just remember, if you visit one of these sites and happen to click on an affiliate link, make sure you clear your cookies afterwards. That way if you actually do decide to buy the product in question, the affiliate spammer won’t receive any credit for it. :D

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You’re Being Lied To - Anatomy of an Affiliate Marketer

Lincoln Adams | @ 2:42 pm

This post is part of the series titled, "Affiliate Spams and Scams." The table of contents for this series is listed below in chronological order:

  1. You’re Being Lied To - Anatomy of an Affiliate Marketer
  2. How to Spot A Fake - A Case Study of Affiliate Related Spam



A while back I wrote an in-depth post on how an online scammer was promoting cures for ulcers, shingles, warts and whatnot, all packaged in eBooks you download for a fee.

It’s time to take that a little further and dissect how these scumbags run their games online, especially when they’re working as affiliate marketers.

One particular affiliate marketer recently clued his audience in on how he might typically run his campaigns, and what he reveals is pretty telling. It starts out by picking out what affiliate programs they want to join, which is often accomplished by joining a major affiliate network like Commission Junction, and then performing a search for affiliate programs that offer the highest payouts in the niches they’re interested in.

In this case, diet pills were chosen. The marketer then set out to build what’s called a landing page (in this case a landing page is a website that’s designed to encourage the visitor to click on affiliate links and eventually buy the products mentioned, resulting in commission profits for the marketer.) Look at what he writes:

…I used a review page. I included those offers in a list, and picked an order I wanted. Based on the EPCs my affiliate managers told me, I put the highest offer as the #1 and called it the “Top Rated”, and then the lowest EPC I put at the bottom and rated “Good Choice”. They each were rated 1 to 5 stars. The top rated was 5 stars, and the bottom of the list was 3 stars. You don’t want to rate everything five stars or else it looks fake, and people can tell.

He built a fake review page with a ratings system that had nothing to do with the quality of the products in question. They were actually rated in terms of what would generate the most profits for him!

I sold myself as a legit review site that was there to help the visitor find the best diet pill for them.

In truth he had no interest in helping the visitor make an informed decision at all, but every interest in getting their money. Virtually no effort was made to research the quality of the products he was marketing, or provide original content that weren’t merely borrowed advertising slogans. The only thing that mattered was the bottom line: converting visits to profits. That he would lie and provide misleading information to do so bothers him, not at all.

It’s disconcerting to see a 19 year old punk exhibit such moral ineptness so early in his life, perfectly content in sacrificing his integrity and promoting low quality goods that pollute the Internet, just so he can churn a good profit. And why not? After all, he has already raked in close to a million dollars already with his “marketing” efforts. But then again, drug dealers do pretty good for themselves as well. So do scumbag lawyers. And spammers. And the Russian mob.

This post is already a bit long, so in another post I’ll analyze how these “landing pages” operate, and provide a live example so readers can learn how to successfully detect whether a website was built by an affiliate spammer or not. Stay tuned! :shades:

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Natural Cure For Shingles - Or Not

Lincoln Adams | September 27, 2007 @ 8:00 am

Previously, I wrote a post pointing out several suspicious sites that were offering natural cures for shingles, GERD, ulcers and genital warts, all written by the same person. It was ranking pretty well on Google for about a week or so, and then suddenly my rankings vanished. I couldn’t find it anywhere on Google, no matter how many different combinations of relevant keywords I used. Meanwhile this motherf-, excuse me, this dude continues to litter the first page search results for the same keywords.

Ahhh, Google, that ever eternal gatekeeper for quality content on the Internet. :eyeroll:

I’m just trying to do a good thing here, trying to help people avoid getting ripped off, and then these anal Googlie Wooglie fartbags had to go breaking my blogging balls.

Ironically enough I stumbled across yet another version of those “natural cure for shingles” sites, this one on the same simpleshinglescure domain, but with the page title saying “Natural Cure for Acid Reflux,” and the author here is an Aaron D. Smith, rather than the Aaron E. Smith shown on the other sites. Different picture too. So there are two Aaron Smiths now? Both hawking cures for shingles?

I have a headache.

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Adsense Nonsense: Dropping an Ad Service That Has Succumbed to Spams and Splogs

Lincoln Adams | September 10, 2007 @ 8:00 am

Previously I wrote a piece about my suspicions on a series of websites I think are scams. So what happens? After proofreading my post, I happened to noticed that Google was displaying contextually relevant ad links… to one of the VERY SAME SITES I was writing about and suspected of being a scam.

Only me.

I immediately went to my Adsense account and had these sites’ links filtered out. Adsense however only allows you to filter out at most 300 links. And there’s what, a bazillion illegitimate websites out there? So what’s to stop another scamming site from advertising on my blog, especially if I’ve maxed out my blacklist?

Here’s Google’s answer: Absolutely nothing. Even worse, Google makes mad money off these seedy advertisers and businesses, so they’re not going to be in any hurry to clean up their links and do some form of serious quality control. It just wouldn’t make any business sense to them, ya know?

Unfortunately, the type of ad links that get displayed on my site is going to reflect on me, whether I like it or not. If a guy clicks on an Adsense link he sees on my site and purchases a product as a result, only to end up being the victim of a scam, that’s on me. I do feel I have a certain responsibility in granting advertising space only to those businesses I feel offer quality products and operate with at least some measure of integrity. That’s part of why I dropped Go Daddy as an affiliate, since they refused to even look into these websites that I suspected were trolling for suckers they could rip off.

So, after a little bit of soul searching I decided that I will no longer use Adsense, and will be removing all the code for it from my blog by the end of the day. My readers deserve better… (all three of you). :D

In the meantime, I don’t suppose anyone knows of any other service that also serves contextually relevant ad links, but where I have far more control over what gets served? …….. yeah, didn’t think so…… :(

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