One of my resolutions for this year was to make a major marketing push to bring my blog out of it Grade C status and into the ever enviable elite circle of… Grade B bloggers.
Personally, I give my blog a B+.
The simple truth here can’t be avoided though. Just as you would in any other business, if you want to make a living and make money, you have to be willing to invest in it. Up to this point I’ve invested a significant amount of my time and effort to build this blog to where it is today, enjoying a dedicated and massive following of over five readers (four if you discount me) and being linked to by thousands of scammers and spam sites from all over the world. Yesiree, the work to establish my presence online has been nothing short of magical.
But while I’ve invested time and energy, I haven’t invested any money (other than hosting costs) into the project, and I think the time has finally come for me put down some serious coinage to really get things going here. I now have an advertising manager to help run my marketing campaign, and beginning next week I will invest over $800-$1000 upfront to help finally get some respectable traffic going for this blog, and also set aside a budget of at least $250 a month to maintain the campaign. Oh Mommy…
Ah well, that’s one advantage to being single at least. Otherwise that $1000 would have gone to buying pearls for the missus or milk for the baby. Instead I get to spend it all on meeeeeeeeeeeeeee!
I admit it is a lot to invest (for a blog at least), but I need to try, and if it doesn’t work out I can at least say I did pretty much all I could to bring in the traffic I needed to either supplement my income, or replace it altogether. Otherwise I’ll always wonder how far I could have gotten if I had just been a little bit more risky and daring.
After all, fortune favors the brave. Or is it the reckless?