I think Hyundai’s Marketing Department Needs to be Cluebatted

So I get my mail today and I notice I received a letter from Hyundai:

“Hyundai USA has recently implemented a quality benchmark for all it’s [sic] vehicles. Part of this initiative is to reimburse customers for the amount spent on servicing their Hyundai.

Lincoln, on 1/11/10, you spent $56.48 servicing your Hyundai Santa Fe. Hyundai USA would like to take this opportunity to reimburse you this entire amount…

Alright! Go Hyund-

… toward the lease or purchase of a new Hyundai.

Dude… wait what?

What? Did they seriously send me a letter saying I would get a $57 price break off the purchase of a brand spanking NEW VEHICLE?? Wow, let me go out right now and grab a me a Tucson! I’ll hardly feel the hit of coughing up $25,000 now that you’ve sent me this awesomely awesome fake reimbursement check for $57. Wheeee!

Good grief.

Really, why send me a letter like this? Because now, after having invested over $30,000 to purchase and maintain my shiny Santa Fe, and receiving this insulting $57 rebate that I can’t even use unless I buy a new car, guess what I’ll eventually do? I’ll just go buy a new car from somebody else.

Bang-up job promoting brand loyalty, Hyundai.

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