Hotlinking, SEO and BackLinks, Oh My!
Lincoln Adams | July 16, 2007 @ 9:14 pmLook people, how much effort does it take to download an image from my blog, upload it to a Photobucket or ImageShack account, and then hotlink it from there? 30 seconds worth? If you’re going to hog my bandwidth and directly link my images (without credit mind you), could I not at least have the flipping courtesy of a backlink, you bunch of lazy leeching butt balls? Sheesh.
This has been an ongoing issue for me for some time now, and initially I had been using .htaccess to block visitors from hotlinking my files. The only problem with this approach is that my images don’t show up in online feedreaders, and despite the hotlinking abuse, I still wanted Google and other search engines to index my images. Image based search engines are often an overlooked source for SEO purposes and bringing in more traffic to your site, so I wasn’t quite ready to toss in the towel just yet.
Interestingly, Blogstorm came up with a novel way to offset the damages of hotlinking, by designing a plugin that stops hotlinkers from right-clicking and grabbing the image’s url. Instead, when they right click an image, a window will pop up with a snippet of alternative code that they can use to link the image. The code actually wraps the image in a link, providing a legitimate backlink that hotlinkers can use for… whatever. The more savvy Internet user can find ways around this of course, but it seemed to be an excellent way to encourage backlinking and thus boost your site’s search engine rankings.
Unfortunately the plugin only worked sporadically on my site. It didn’t work at all in IE7, and in Firefox the window containing the alternative code would always pop up at the top of the screen, so if the image in question was located at the bottom, visitors would have to scroll up again to see the window. There were also some unexpected issues when an image was lightboxed, and it also caused some weird things to happen with my AdSense ads. Alas, I had no choice but to uninstall the plugin. 
This project is still in its infancy though, so I’m hoping the developers will be able to build on this idea and work out whatever kinks there might be to create what would be surely be an extremely popular plugin. After all, if people are going to hotlink images, we might as well derive some benefit from it. Savvy?
Update: In the meantime, it looks like Thiefinder has a cool little PHP script that can save considerable time in checking your logs for hotlinking. If it works it would be a godsend for me. 
Related Posts:
- The Ultimate Blogger’s Toolbox - More than 80 links to tools and resources to help improve your blogging experience (34)
- Making Sense of Adsense and Blogging (4)
- @#$% Technorati (2)
- Why A-List Bloggers Should Bite Me Hard (4)
- When Adsense Makes No SENSE At All (6)
Tags: adsense, backlink, backlinks, balls, bandwidth, blog, blogstorm, damages, google, google image search, hog, hotlink, hotlinking, htaccess, IE7, image, images, imageshack, novel, photobucket, plugin, rankings, search engines, seo, snippet, traffic, weird things
Categories: Blog Fog
(
Print This Post
| | 2,637 views )




(No Ratings Yet)




4 Responses to “Hotlinking, SEO and BackLinks, Oh My!”
Quote
Why don’t you put your files on Flickr or Photobucket?
Quote
I usually do, but I like to centralize my content whenever possible, and sometimes the desktop blogging clienty I use allows me to conveniently and automatically upload images just by placing them in the blog post. Muy coolio.
Quote
Hi Lincoln
I guess you keep an eye on your logs, right? Find out where the images are being displayed, then use your .htaccess to block those specific IP addresses - I could send you some sample code if you want.
Even better - use .htaccess to replace whatever picture is being hotlinked with something a bit naughty - maybe a picture of someone naked or an image just saying “STOP HOTLINKING MY PICTURES!” - trust me, they’ll soon stop hotlinking soon enough!!
A friend of mine hotlinked one of my photos and put it on her boyfriends MySpace comments. When I realised, I replaced it with a screenshot from Brokeback mountain where the 2 dudes are getting jiggy in the tent, with the caption “My favourite movie moment”. He took it down within a day!!
Quote
Checking my logs would have been the logical step but sifting through it is a royal pain in the…..
The good thing is the script I mentioned above does a great job of filtering out ONLY those log hits showing a possible hotlink. It’s proven to be a HUGE time saver.
Quicktags: