Black-hat affiliate marketers follow a common pattern in their efforts to liberate you of your money. Once they decide on a niche, they then sign up for the most lucrative affiliate programs that appeal to that particular niche, and then they’re off to work their dark magic. As a case study, let’s take a look at how such marketing was done for appetite suppressants, specifically Hoodia.

Now if they’re the sort to go apesh*% nuts in their marketing campaign (and the more successful ones usually do), their next step is to buy dozens upon dozens of domains that have the kind of keywords they’re looking for. Since they want to market Hoodia, the domains they buy might look like this:

…and on and on and on. Literally hundreds of domains may be bought prior to launching their campaigns. Once that’s done, they begin the process of building landing pages for each domain. These pages take on the appearance of a normal looking website, but there are certain distinct characteristics they have that can help us detect whether it’s authentic, or whether it was built by an affiliate spammer. Here’s one example. It purports to be a Hoodia Review site, but there are several telltale signs that should give you pause:

• The page has a vanilla or light appearance. Content is light, dry and impersonal.
• There’s no contact info.
• The date shown on the top right is automated, made to appear as if the content is continuously being updated when it isn’t.
• None of the external links are organic, but are routed using a cloaked redirect. Simply put, an organic link means the actual, natural link to a site. Instead of a simple, organic link however, a redirect is used to hide what’s actually an affiliate link. You won’t know the actual link address until you click on it, and by that time a cookie will likely have been placed in your browser, so even if you backtrack and end up purchasing the same product another day, the affiliate marketer may still receive a commission, depending on the rules of the affiliate program he’s using for that link.

Now take a look at the table near the bottom, listing the ratings for each product. You can bet that it’s suspect. The ratings are completely arbitrary and are based on absolutely no user input at all. This isn’t a Consumer Reports type of site where extensive testing was done to determine the quality of a product here. The affiliate marketer simply made it all up. The top picks are probably only top picks because they offered the best payouts for him.

Note that the links in this table are ALL affiliate links too. Aside from having no user input or testimonies where individuals who’ve tried these products can relay their personal experiences, there’s no other external link of any kind to any editorial source (except for Google Ads of course), and that’s all by design. The affiliate spammer doesn’t want any external link to compete with the affiliate ones, that way he can be assured that the only links you’ll be clicking on are the ones that will make him money. Wasn’t that thoughtful of him?

Once the game has been set up and the landing pages are ready to go, it’s just a matter of running a series of PPC (pay per click) and SEO (search engine optimization) related campaigns to bring targeted traffic to these fake review sites.

Now think about it. There are a countless number of these affiliate marketers all competing to get a commission out of you, all using similar methods. Put them all together and what you have are literally hundreds to thousands of fake websites polluting Google’s search results, especially when it involves a niche that is notoriously prone to this kind of spam. That’s why when you do a search for “hoodia reviews,” you could go ten pages or more into the search results before finally finding a site that’s actually real. And maybe not even.

Hopefully though, what I’ve written here will help you keep a better eye out for these fake, affiliate based websites. Just remember, if you visit one of these sites and happen to click on an affiliate link, make sure you clear your cookies afterwards. That way if you actually do decide to buy the product in question, the affiliate spammer won’t receive any credit for it.

Related Posts:

• You’re Being Lied To – Anatomy of an Affiliate Marketer (9)
• Why Affiliate Marketers are Scum of the Earth and Should Rot in Hell (18)
• Adsense Nonsense: Dropping an Ad Service That Has Succumbed to Spams and Splogs (5)
• A Blogging Anniversary Comes And Goes (4)
• Natural Cure For Shingles – Or Not (0)

Tags: affiliate managers, affiliate marketing, affiliate network, affiliate programs, black hat, campaigns, case study, commission junction, diet pills, expose, fake reviews, hoodia, landing pages, niche, niches, scammers, scams, spam, spammers
Categories: Tangled Webs
 
(  Print This Post | | 2,572 views )