A while back I wrote an in-depth post on how an online scammer was promoting cures for ulcers, shingles, warts and whatnot, all packaged in eBooks you download for a fee.

It’s time to take that a little further and dissect how these scumbags run their games online, especially when they’re working as affiliate marketers.

One particular affiliate marketer recently clued his audience in on how he might typically run his campaigns, and what he reveals is pretty telling. It starts out by picking out what affiliate programs they want to join, which is often accomplished by joining a major affiliate network like Commission Junction, and then performing a search for affiliate programs that offer the highest payouts in the niches they’re interested in.

In this case, diet pills were chosen. The marketer then set out to build what’s called a landing page (in this case a landing page is a website that’s designed to encourage the visitor to click on affiliate links and eventually buy the products mentioned, resulting in commission profits for the marketer.) Look at what he writes:

…I used a review page. I included those offers in a list, and picked an order I wanted. Based on the EPCs my affiliate managers told me, I put the highest offer as the #1 and called it the “Top Rated”, and then the lowest EPC I put at the bottom and rated “Good Choice”. They each were rated 1 to 5 stars. The top rated was 5 stars, and the bottom of the list was 3 stars. You don’t want to rate everything five stars or else it looks fake, and people can tell.

He built a fake review page with a ratings system that had nothing to do with the quality of the products in question. They were actually rated in terms of what would generate the most profits for him!

I sold myself as a legit review site that was there to help the visitor find the best diet pill for them.

In truth he had no interest in helping the visitor make an informed decision at all, but every interest in getting their money. Virtually no effort was made to research the quality of the products he was marketing, or provide original content that weren’t merely borrowed advertising slogans. The only thing that mattered was the bottom line: converting visits to profits. That he would lie and provide misleading information to do so bothers him, not at all.

It’s disconcerting to see a 19 year old punk exhibit such moral ineptness so early in his life, perfectly content in sacrificing his integrity and promoting low quality goods that pollute the Internet, just so he can churn a good profit. And why not? After all, he has already raked in close to a million dollars already with his “marketing” efforts. But then again, drug dealers do pretty good for themselves as well. So do scumbag lawyers. And spammers. And the Russian mob.

This post is already a bit long, so in another post I’ll analyze how these “landing pages” operate, and provide a live example so readers can learn how to successfully detect whether a website was built by an affiliate spammer or not. Stay tuned!